JJUZAWO NE SHELL
Vivo Energy aims to boost fuel sales by offering cash-back incentives to motorists and riders, targeting 472,480 litres of fuel.
The campaign includes “Happy Hour” activations across multiple stations, running for five days, with three teams activating four stations daily.
BUSINESS
RESULTS
124,564 litres sold in just 4 days
A total of 60 sites were activated, with 30 activations spread over 4 days. The campaign achieved a total sales volume of 124,564 litres. On average, 31,141.2 litres were sold per day, while the average performance per site was 4,152.1 litres.
