UHT Long Life
Tetra Pak identified the Rwanda market as a significant opportunity through which it can create demand for Long Life milk and in so doing, realize business goals while also helping other partners along the value chain like farmers, dairies and traders realize growth.
This campaign sought to ensure consumers in Rwanda always choose Long Life Milk as their go to beverage at any time of the day.
BUSINESS
RESULTS
158% achievement
From a target of 14,330, we sold 22,748 cartons; hitting 158% achievement and reaching more than 33,600 people.
