Delamere - Indulgence Campaign 2025

Anchored in the objective of building a deeper customer-brand relationship and enhancing top-of-mind purchase intent, Delamere Kenya chose to pursue a bold and sensorially evocative path with its Indulgence 2025 campaign.

What happens when indulgence becomes the story?

Crafting a BTL experience, we set out to create disruptive moments - that humanized consumption through sensuality, intimacy, and layered engagement. Through sensual sampling, human interaction, and gamified participation, we redefined Delamere's yogurt range not merely as a dairy product, but as an indulgent, emotionally resonant experience worth desiring.

THE
VISION
Delamere Booth

The outcome? Nothing short of perfection.

Delamere Booth

We hit high-traffic zones—malls, in-store aisles, movie theatres, and events, with coolers full of samples and team energy on 100%.

IMPRESSIONS
& REACH

We took yoghurt sampling where it counts; hitting supermarkets, malls, events, and even movie theatres. Across 142 outlets,

we served up 54,438 samples and engaged 83,095 people,

with energy that translated into real results:

  • 1. Instore saw a record-breaking 114% success rate across 131 locations.
  • 2. Events brought the buzz, pulling in an 86.6% success rate.
  • 3. Malls delivered big with an 89% success rate.
  • 4. Movie theatres turned taste tests into ticket-worthy moments with a 78% success rate.
Jambojet @ 10