Anchored in the objective of building a deeper customer-brand relationship and enhancing top-of-mind purchase intent, Delamere Kenya chose to pursue a bold and sensorially evocative path with its Indulgence 2025 campaign.
What happens when indulgence becomes the story?
Crafting a BTL experience, we set out to create disruptive moments - that humanized consumption through sensuality, intimacy, and layered engagement. Through sensual sampling, human interaction, and gamified participation, we redefined Delamere's yogurt range not merely as a dairy product, but as an indulgent, emotionally resonant experience worth desiring.
We hit high-traffic zones—malls, in-store aisles, movie theatres, and events, with coolers full of samples and team energy on 100%.
We took yoghurt sampling where it counts; hitting supermarkets, malls, events, and even movie theatres. Across 142 outlets,
with energy that translated into real results: